Real Insurance Collaborates with Paper Moose to Redefine its Brand Positioning in the Insurance Industry

Real Insurance, a prominent player in the Australian direct insurance market since its establishment in 2005, has unveiled plans to enhance its customer experience. To achieve this, the company has joined forces with renowned advertising agency, Paper Moose, with the aim of reimagining Real Insurance’s brand positioning in the fiercely competitive insurance market.

Dedicating themselves to providing both exceptional service and genuine value to everyday Australians, Real Insurance intends to optimize its brand strategy to better engage with its audience and expand its market share. By leveraging Paper Moose’s expertise in creative advertising, the collaboration seeks to inject fresh ideas and create clever direct response campaigns that resonate with consumers.

Nick Hunter, the CEO and co-founder of Paper Moose, expressed excitement about the partnership, stating that his agency was drawn to Real Insurance’s commitment to effectiveness and direct marketing fundamentals. By utilizing Paper Moose’s unique business model, which emphasizes the seamless integration of strategic thinking and tangible outcomes, the two entities anticipate a successful collaboration that will yield promising results in the years to come.

Paper Moose, originally a production house and design studio, possesses an extensive creative portfolio and a strong emphasis on production capabilities. Their comprehensive suite of services, combined with their creative prowess, made them a compelling choice during the pitch process.

Simon Hovell, the Chief Marketing Officer of Real Insurance, commended Paper Moose’s creative versatility and production capabilities, expressing enthusiasm about the upcoming collaboration. Both parties are eager to work together to foster growth across Real Insurance’s product suite.

This collaboration marks another significant achievement for Paper Moose, as they continue to secure high-profile clients, such as Cancer Australia, CSIRO, and Mitsubishi Electric, consolidating their position as a leading agency in the industry. The partnership between Real Insurance and Paper Moose brings together a wealth of expertise, promising innovative solutions and greater customer engagement in the insurance market.

FAQ section:

1. Quand a été fondée Real Insurance ?
Real Insurance a été fondée en 2005 et est un acteur important sur le marché de l’assurance directe en Australie depuis lors.

2. Quel est l’objectif de Real Insurance en s’associant avec l’agence de publicité Paper Moose ?
Real Insurance souhaite améliorer son expérience client en repositionnant sa marque sur le marché de l’assurance très compétitif. L’objectif est d’engager davantage son public et d’augmenter sa part de marché.

3. Qu’est-ce qui distingue l’approche de Paper Moose dans l’industrie de la publicité ?
Paper Moose se distingue par son modèle commercial unique qui intègre la réflexion stratégique et les résultats tangibles. Leur portefeuille créatif étendu et leurs capacités de production solides font également d’eux un choix convaincant lors des processus de sélection.

4. Quels autres clients importants Paper Moose a-t-il ?
Paper Moose compte parmi ses clients des organisations renommées telles que Cancer Australia, CSIRO et Mitsubishi Electric, consolidant ainsi sa position en tant qu’agence de premier plan dans l’industrie.

Definitions:

– Assurance directe : L’assurance directe désigne le fait de souscrire une assurance directement auprès de la compagnie d’assurance, sans passer par un courtier.

Related links:

Real Insurance
Paper Moose